Search-led growth for Indian D2C brands

Organic growth your Indian D2C brand can actually measure

Fixed-scope SEO, conversion and paid media programmes for D2C and e-commerce brands, priced in rupees and reported in revenue.

Book a free growth audit See what we do
Priced
In rupees, on a fixed monthly scope
Led by
SEO and content
Reported in
Revenue, not activity

The problem

You have outgrown founder-led marketing. Most agencies are not built for that stage.

The usual agencyBilled as a share of your ad spend, so the agency earns more when you spend more.

TillerA fixed monthly scope in rupees. You know the cost and the deliverables before the month starts.

The usual agencyReports full of impressions, clicks and activity.

TillerReports built around revenue, with organic and conversion gains tracked month on month.

The usual agencyCampaign management as the main product, with organic search as an afterthought.

TillerSEO and content first, backed by conversion, paid media and lifecycle messaging.

The usual agencyA generalist team stretched across every channel and client.

TillerOne programme, clearly scoped, for brands with an established product and store.

The approach

We sell measurable organic and conversion gains, not campaign management.

Tiller is a productised growth agency for Indian D2C and e-commerce brands. We lead with search and content because that is where growth compounds, then back it with conversion work, paid media and lifecycle messaging.

Every programme runs on a fixed monthly scope priced in rupees, with clear deliverables each month. No percentage of your ad spend, and no report that stops at activity.

What we do

One programme, four disciplines, a fixed monthly scope

  • 01

    SEO and content

    Technical fixes, category and product page optimisation, and content planned around what your buyers search for. The base every other channel builds on.

    Lead service

  • 02

    Conversion optimisation

    Store and landing page improvements so the traffic you earn turns into orders, tested and tracked against revenue.

    Backs the SEO

  • 03

    Paid media

    Paid campaigns run alongside organic work, on a fixed fee in rupees rather than a cut of your ad spend.

    Backs the SEO

  • 04

    Lifecycle messaging

    Email and messaging to bring first-time buyers back, so growth does not depend on buying every customer twice.

    Backs the SEO

How we work

Plain scope, plain reporting

Built for founders and marketing heads who want to know exactly what they are paying for each month.

  1. Stage 1

    Free growth audit

    You tell us about your store, your monthly revenue band and what you need. We look at where organic search and conversion are leaving revenue behind.

  2. Stage 2

    A fixed scope in rupees

    You get a written monthly scope: what we will deliver, what it costs, and what we will report on. No percentage of ad spend.

  3. Stage 3

    Monthly deliverables

    SEO and content lead each month, with conversion, paid media and lifecycle work added to the scope where your store needs them.

  4. Stage 4

    Reported in revenue

    Each month you see what shipped and what it did to organic traffic, conversion and revenue, in plain language.

Questions

What founders ask before they enquire

How is Tiller priced?

On a fixed monthly scope, priced in rupees. We do not take a percentage of your ad spend. The scope and fee are written down before work starts.

Who is Tiller for?

Founders and marketing heads of Indian D2C, e-commerce and funded startup brands with an established product and a live store on Shopify or similar.

Why lead with SEO and content?

Organic search compounds. Earned traffic keeps working after the month it was built, so we start there and add conversion, paid media and lifecycle messaging around it.

What will I see in the monthly report?

What we delivered that month and what it did to organic traffic, conversion and revenue. We report on revenue, not on activity for its own sake.

What does the free growth audit involve?

You send a short enquiry with your website, monthly revenue band and what you need. We review your store and come back to you by email with where we see the opportunity.

Free growth audit

See where your store is leaving revenue behind

Tell us about your brand. We review your store and reply by email. Monthly revenue is monthly turnover from your store, a band is enough.